August 25, 2005
Yo FedEx - it's called "parody" - look it up
Jose thought it would be fun to document his project of making functional furniture from FedEx boxes, so he created the site FedExFurniture.com to host it. Only a day passes before FedEx lawyers serve him with a cease and desist letter, screaming about trademark and copyright infringement. Um, yeah, good idea. Per usual, this strategy backfires, and gives us all something to talk about. The resulting media blitz is inspiring.
Posted by jen at August 25, 2005 10:21 AM