July 21, 2004
As seen on Folsom St.
Imagine sitting in an incredibly dull meeting at work one day, bored out of your skull. Luckily, you're facing the window, which offers you a wide view of the Rincon Hill area of SOMA in San Francisco. Your gaze drifts towards the side of a building situated near the corner of Main and Folsom streets. There's a large ad suspended to the building's side, nothing you'd noticed before, but now that your brain is starving for stimulation, you stare at it eagerly, desperate for distraction. And just as suddenly, you choke, struggling both to contain the rising laughter growing in your throat and to keep yourself from losing it in front of your coworkers, as you don't exactly want to explain that you'd been paying zero attention to their mutterings. But most of all, it's because you've just realized that the ad across the way is not only a forty foot reproduction of one of your college friends, it's of him (Jim) and his business partner (James) completely naked except for a couple of strategically placed laptops. Yes, this is a true story, told to me by my friend Matt. And to make it more interesting, Jim of the Jim/James team that runs HotorNot.com is also my best friend's former boyfriend. Yup. It's a small world.